Do I Need a Digital Strategy? by David J. Bradley | May 19, 2016 | 0 comments Okay, I’ll play along. Maybe you have all this stuff figured out? Well, why don’t you go through this quiz below and see how you score. This will help us see where you are with your digital marketing strategy today and help focus on where to improve. 1) Do you have a digital marketing strategy? (A detailed plan, written out?) 0 - We do tactics like email marketing and social media, but no plan.1 - We know we need a plan, but nothing is in place yet.2 - We have strategies on some channels, but not overall.3 - Yes, focused on gaining site visitors and converting them into leads.4 - Yes, we have a plan that includes all our marketing, online and offline.2) Do you track analytics, goals, and key performance indicators? 0 - We generally leave it to what’s worked traditionally.1 - We check on traffic and keep an eye out for lead increases.2 - We use Google Analytics, but don’t keep track of KPIs.3 - We use analytics and track goals, but something’s missing…4 - Yes, we use goals, analytics, and KPIs. It’s clear how they work together.3) Do you speak to a general audience (opposed to a specific, ideal customer)? 0 - We focus on our products and services. They speak for themselves.1 - We know generally who we sell to. That’s good enough.2 - We focus on certain targets specifically.3 - We created a detailed outline of who the buyer is.4 - We have an in-depth profile of our ideal customers and focus on them.4) Do you have a digital sales funnel clearly defined and in use? 0 - We have salespeople who handle that.1 - Our phone number and “contact us” form is online so customers can reach us.2 - We have a rough framework, but we need to build on it.3 - We spent time developing the digital sales funnel, but not an entire digital strategy.4 - We have a complete digital sales funnel that integrates with our strategy.5) Do you periodically review your digital strategy to improve it? 0 - We don’t have a strategy to review!1 - We don’t have any schedule to review. We will notice when we need to.2 - Part of our annual plan is to check in on this. I wouldn’t say we “set it and forget it”.3 - We constantly work on it, so a schedule isn’t set but we think about it.4 - Our team has a set schedule to check on our strategy and continually improve it.6) Are you happy with your budgeting for your digital marketing? 0 - It gives me headaches trying to decide on a budget, or stick to one.1 - We set budgets, but that doesn’t mean we stick to them.2 - I feel like we limit ourselves with our budgeting.3 - We have budgets set up but are unsure if they are best for our needs.4 - We set smart budgets based on need and performance – all goes well!7) Do you have a clear, strong position in your market? Do your customers know why you are different? 0 - We give info as to who we are… That’s about it.1 - We give information about our products/services offered.2 - Some web pages explain why we are great to work with.3 - We try a bunch of messages to communicate our benefits.4 - Yes, we speak to our ideal customer, in a clear, well-positioned way.When you click "What's My Score?" below, we'll calculate your results and show you where your strategy lands compared to others! Name Email Submit a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of new posts by email.