Goals, Foundational Principles, and Teaching Methodology
Ensuring students achieve content mastery is a fundamental to teaching. However, students should be introduced to and embrace foundational principles that lead to interdisciplinary success. These principles include self-directed learning, critical thinking, and problem solving.
Employing a servant leadership approach, students should be provided with disciplinary content, clear objectives, and the advisement of a coach, rather than the direction of a militaristic leader. What this means is that assignments should provide enough information that students have adequate understanding of the discipline to start, a clear final objective, and open accessibility for further support. However, some ambiguity in the middle allows for students to direct their own path, think critically, and solve the problem at hand.
Students learn in different manners and respond with unique distinction to various evaluation methods. Measures of success, therefore, should be diverse in nature. To be specific, I believe proper evaluation incorporates in-class participation, completion of homework, projects with presentations, and quantitative and qualitative exams.
Experiential learning isn’t limited to work experience; which can be difficult to incorporate into a course. It may also include projects incorporating real-world problems and solutions, as well as case studies. This component will add a further dimension to the acquisition of practical and disciplinary knowledge. Correspondingly, assessment of commitment to the work, completion of objectives, and quality of responses will be reviewed.
A Traditional and Innovative Learning Environment
My studies as an undergraduate, graduate, and self-guided online learner have led me to experience over fifty-five different courses with diverse instructor styles, assessment methods, and classroom interactions. From this experience as a student, I was able to assimilate styles into my teaching repertoire, holding close what is impactful and engaging, while being wary of styles that are off-putting and inadequate.
Prior to presenting a lesson plan to the MBA class at Providence College, a mentor and colleague of mine shared a fascinating insight to me, provided my young tenure with teaching. After expressing my uneasiness before starting the lesson plan, he said, “That’s a good thing. You know, every time you walk into the classroom, you’re going to be nervous to some degree. If you ever walk in and you aren’t nervous, it’s time to try something new.”
This anecdote remains salient, as a reminder that teaching is a fluid discipline that should be
in constant flux. As a start, you need a strong foundation of content mastery, pedagogy fluency, and enthusiasm to teach. However, you should never remain encased in traditional ways.
The following summary showcases my strengths and accomplishments that best reflect my teaching philosophy.
I have been fortunate to find success sharing knowledge with others as an author and teacher.
Success as an Author
I published a book, Getting Digital Marketing Right, in Print, Kindle, and Audio formats. Within 24 hours, it became a best-seller. I am fortunate and proud to say that my book is a 2x Best-Seller in Marketing & Sales – reaching all continents, excluding Antarctica.
In 226-pages and with several bonus materials available, readers are guided through a strategic process of evaluating their current business activities, establishing an ideal vision and goals, forming an action plan, implementing and executing on objectives, and conducting an assessment of successes, failures, and future iterations.
I released a video course version of Getting Digital Marketing Right, which quickly rose to the top ranks of its category as well. The video course is available on several platforms, with the primary host being Udemy, which serves over 7 million students. My course has over 3,300 students representing 114 countries.
You can view the course and its syllabus at the following link: https://udemy.com/getting-digital-marketing-right/
. The course maintains a 4.9 / 5 star rating.
Highlights from Student Reviews
“This is a quality course from beginning to end. Very practical actionable steps with some real world advice thrown in too.” –Nick McDonald
“David’s approach to digital marketing is simple, clear and elegant. I am Hubspot Inbound Marketing Certified and SO ME Academy Social Media Marketing Certified. This course along with the digital version of Brad’s book covers all aspects involved in creating a successful digital marketing strategy.” – Bonnie David
“The course teaches me on how to have the right attitude in order to achieve my goals.” – Audrey Bautista
“David will give you step by step on how to develop your digital strategy so you can attract the right customer for your business. Really great course if you want to learn the bigger picture of digital marketing.” – Vigilius Trinidad
Features in Publications
I have been featured in over two dozen publications, including Business Insider, PR Daily, and Investopedia. A complete listing can be found here
Business Education Innovation Fellowship
Additionally, at the end of the page linked above, you will find an interview in which myself and my collaborator, Dr. Michael Kraten, discuss our Business Education Innovation Fellowship project. The resulting lesson plan, “Leadership Styles in Organizational Decision Making”, is featured in Providence College’s MBA program, undergraduate course, and undergraduate colloquium. Students reported this lesson plan content as “meaningful” and the learning activity itself “great fun”.